Interview with Joe Wiessner
Keys to Rapid Success & Growth

Joe Wiessner has been a licensed and successful New Jersey Realtor since 1994. In 2002, he started Joe Wiessner Realty and for the past four years, he has been the broker and owner of one of New Jersey's top real estate agencies.
The Hammonton, New Jersey agency currently employs 24 licensed agents. In a relatively short time, Wiessner and his team have risen to become one of New Jersey's top real estate agencies.
Joe Wiessner sat down with the ScreenDreamer Success Team to discuss some of his keys to his agency's success. In Part I of a two-part series, Wiessner discusses how his agency was built through great real estate experts and the unique way he finds them!

Interview with Broker Joe Wiessner
Great People is the Key for Success

Great People is the Key to Growth & Customer Service

One of the keys to the growth of Joe Wiessner Realty is the people who work there. Wiessner takes pride in the fact that his agents are experts in the types of properties they sell as well as the regions they sell in.
"We are looking for our agents to become recognized as specialists in a geographical area or in a particular profession or lifestyle. People like to buy from people who are just like them," says Wiessner.
When a client does business with a Wiessner agent they can find comfort in the fact that if they want to purchase a condo in Winslow Township that they will be dealing with an agent who is not only a Winslow Township expert, but also a condo specialist.

Real Estate Agent Recruiting the Joe Wiessner Way

In order to find these first class agents, Joe uses a unique recruiting and training process. Interested candidates must first go through a series of interviews to ensure that their values and selling style match that of the agency.
After the interview process is complete, "Then we have a seven segment orientation period," says Wiessner. "It lasts about an hour to an hour and a half for seven days. They (the potential agents) get a real nice look at what the values of the company are. Then we have a 12-week training program where once a week for approximately two hours we get into the nuts and bolts of how these systems work."
Once a trainee is officially a Wiessner agent, they can take part in the volunteer coaching program which can help them with techniques to constantly improve and meet their goals.

Giving Back to the Community Ensures Continued Success

Giving back to the community is another hallmark of Joe Wiessner Realty's commitment to service. When Wiessner and his agents aren't busy working, they give back to the South Jersey area by donating to local churches and charities. They also sponsor several youth sports teams and organizations.
Wiesssner agents don't just sell homes in South Jersey they take pride in being active members of the community. Giving back to their communities is another way for Wiessner agents to be vested in their markets.
This investment in the markets they service ensures that Wiessner agents are not only real estate experts, but dedicated to the communities they serve.
Wiessner attributes the service, dedication, and attitude from the great real estate experts who work for him as one of the keys to success.

Pushing Growth through Online Real Estate Marketing

Another one of the keys to Joe Wiessner Realty's growth has been the company's embrace of online marketing. Joe Wiessner Realty uses ScreenDreamer to provide some of the cutting edge real estate marketing tools that help them with everything from improving branding to advanced lead capture and management.
Wiessner sees the important role that the Internet plays in the ever changing real estate industry:
"The bottom line is 80% of all real estate searches start on the web so you really have to have a great web presence and it's a window into the company. The public gets an opportunity to see that we have the information they want and (have) the capabilities (to meet) their consumer needs. The site has all kinds of buyer and seller information and it paints the picture of us as a professional company to have a professionally done web site that ScreenDreamer has provided us."

Cutting Edge Lead Capture and Customer Relationship Management Tools

The Internet also plays a vital part in improving communication with clients and prospects. Tools such as the IDX home search, Premium Gold Key Services and Automated Home Search allow agents to capture lead information and learn about their clients' specific needs early on. Wiessner and his team use these types of tools to learn more about their site visitors so that they can better fulfill their needs.
"The Internet allows for an interaction with the public. There are a lot of features where the public can input information about certain properties that they like," he says. "Gathering this information, we are able to identify the buyers and sellers that are very serious in the market place. It's a very powerful tool used to capture legitimate buyers and sellers and get them in contact with our agents who can handle their real estate needs."
Wiessner explains that his biggest key to success is having a systemized method for running his business.
"We put systems in place to help the agents which trickles down to the consumer level. Our biggest reason is that we teach the agents these systems. It's not like we just shoot from the hip and hope for the best when talking to a client. There is a progression we go through to make sure the relationship is going the right way and that everything is known up front."
One of the systems Wiessner uses is ScreenDreamer's real estate-specific Customer Relationship Management System or CRM System. The CRM System allows real estate