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Slideshows: Simple But Powerful

Since we're living in an age where consumers want everything on demand; regular photographs are often not stimulating enough to keep your prospects' attention for very long.

Creating a slideshow made up of multiple pictures of listings is probably the simplest way to spruce up your selection of photos.

Many online vendors are offering professional software where you can make these types of slideshows. There are also many free options if you want to try your hand at this yourself.

If you're not very computer savvy, there are sites such as Picturetrail.com and Rockyou.com that offer easy to use slideshow makers where you can upload photos with the click of a button. These programs are so easy to use, that even the least experienced web surfers are jumping on the slideshow bandwagon for personal use.

If you're not willing to seek help from an expert, but want to try your hand at a more professional look, you can create your own slideshow using programs such as Windows Movie Maker on a PC or Final Cut Pro on a MAC. When you're finished you can upload your show into free video software such as YouTube.

Virtual Tours

If you really want to blow your prospects away, sometimes there is no match for a professionally done virtual tour. Imagine prospects being able to go through your listings room by room online.

CirclePix.com offers an array of real estate website video solutions. You'll be able to create slideshows that showcase every room in the listed property.

You can also have virtual tours placed on your site, audio included. The tour will be narrated so that prospects can learn about the most important features of the listing.

With today's technology, the possibilities for enhancing your site are practically endless. Virtual floor plans allow clients to view the full floor plan of a property and then click on an area to see what the actual room looks like.

And it doesn't stop on the web; you can get virtual tours on CDs to give out at open houses, meetings or events.

Lights, Camera, Your Website

You've probably noticed the recent craze of online videos a.k.a. "webisodes". Due to the popularity of sites such as YouTube almost anyone can be a director or a star.

Even major nation wide companies are jumping on the online video bandwagon and placing commercials online.

REALTORS® have decided to catch up with this trend by developing their own short webisodes with actual actors. You're probably wondering what they use as scenery, the answer is simple: their own listings. This trend can allow consumers to not only see your listings, but get an actual feel of what life is like living in that type of community.

If you list properties in hip-urban neighborhoods, you can portray young singles partying and socializing. If you sell suburban dream homes, you can showcase the all American family. Will this unique trend last? Only time will tell, but right now, video is hot in the world of online marketing.

You can also create short videos for your home page about your business. Highlight yourself, your business and how you can help consumers meet their needs.

Things to Remember
When Trying Your Hand at Online Video:

  • Start small; you don't have to become a master director over night. Begin with a simple slide show and work your way up to larger projects.

  • Don't be afraid to seek the help of a professional. Maybe you're pressed for time or just don't have the right skills to make online videos yourself. Sometimes putting out a little money and seeking the help of experts can end up saving you time and money in the end.

  • If you are going to make your own videos, have the right tools.

  • Getting help may not always be as expensive as you think. If you have the right tools, but just need some assistance, many college students studying Communications or Film need to make videos for their resume tape. Put in an ad at a local college and you may find yourself connected to a video editor for little or no money.

  • There is such a thing as too much video. Don't put so many visuals on your page that it slows down or clutters the site.

  • Place lead capture devices on your site near the video or slideshow.

 

For more information about ScreenDreamer,
visit: www.screendreamer.com

Success Notes Bonus Tip:

Keep your video clips on the short side: Your goal is to get leads, not to win a Golden Globe. No matter how good your video is, the average web surfer doesn't have time to sit there for very long. The average television commercial lasts only 30 seconds; let that be your example.



Next Week's Success Notes

Newspapers may sound like a medium of the past, but they're still hot and their online counter parts are even hotter. Stay tuned for the next Success Notes to find out why you should be advertising in newspapers.

Success Notes - ScreenDreamer's Real Estate Marketing Newsletter


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